‘Let Trump Be Trump’ Trump is a unique American story that has made our political elite class irrelevant

We were two eyewitnesses to history and wrote about our experiences in our new book “Let Trump Be Trump.” Donald J. Trump went from a well-known businessman with a hit television show to a long shot presidential candidate. Both of us then watched as Mr. Trump went from underdog to Republican front runner in record time. We then saw the most unexpected general election win in modern day political history. The reason why is that he is a unique and tough as nails individual who does not believe that he can be defeated in business, television and politics.

President Trump is a man who weathered the most exciting and stormy election in the modern era of politics. To understand why, you need to understand what makes the man tick. Mr. Trump proved to be a man who demanded excellence and loyalty from his lean and mean team.


His family’s hard work and loyalty was an example for us all. We wrote about on election day that Ivanka, Don Jr., Don Jr.’s wife Vanessa, Eric, and Eric’s wife, Laura were all phone banking furiously even though the main stream media had everybody convinced that Trump beating Hillary Clinton was a lost cause.

Even when the odds looked long, Trump’s family and loyal staff ran into the fight and fought until the end. That comes directly from the attitude of Mr. Trump himself who embodies the motto – Refuse to Lose.

The campaign started in a cubicle on the twenty fourth floor of Trump Tower and ended up in the White House. The story is truly amazing, yet many in the media continue to beat down President Trump because they are part of an establishment media who looks down on anybody who was not born of the political elite class of either party. They loved Jeb Bush and Hillary Clinton because of their political lineage and hated Trump because he was a tough talking New York business magnate.


Trump’s attitude is accurately reflected in a quote that we use in the book from Trump’s Twitter feed – “What separates the winners from the losers is how a person reacts to each new twist of fate.” Also, what separates the winners and losers in politics is how they perform in moments of high stress. On August 6, 2016, Trump participated in the Washington Post/Fox News Republican primary debate in Cleveland Ohio. This was the Super Bowl of debates, because it was the first time the heavyweights of the Republican candidate field would be on the same stage.

We had no idea how Trump would do in that debate. As we described in the book, “no one watching knew what to expect from Donald Trump and, frankly, neither did we. Our debate preps amounted to conversations at Trump Tower on potential topics, a discussion on the airplane, and a final debate ‘prep’ in the SUV on the way to the event.” Our debate prep gave way to a chance meeting with the band Aerosmith who wanted to say hello to Mr. Trump.

Trump was calm and didn’t need all that much preparation because “Donald Trump is the best game day player that politics has ever seen. He didn’t need prep; he’d been preparing for this his whole life.” While the other candidates over prepared and as a result never communicated a strong and understandable message, Mr. Trump was free from being over prepared.

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